Header tags are essential tools for organizing content and improving your website’s SEO. For WordPress and CMS users, utilizing header tags correctly can enhance both user experience and search engine visibility. This guide will show you how to use header tags effectively.

What Is A Header Tag?

A header tag is a formatting tool used to structure content into sections and subsections. In WordPress and CMS platforms, header tags are easily applied through the editor. They range from H1 (the main heading) to H6 (the smallest subheading), each serving a specific role in creating a clear content hierarchy.

How Many Header Tags Are Supported?

There are six levels of header tags in most CMS platforms:

• H1: The main title of your page (used only once).
• H2: Primary sections of your content.
• H3: Subsections within H2 sections.
• H4 – H6: Further breakdown of content if needed.

For example, in WordPress, you can choose these options directly from the Heading dropdown menu in the block editor.

1. Use Header Tags To Provide Structure

Header tags provide a clear outline for your content. In WordPress, these tags can be added directly using the block or classic editor. Simply:

• Highlight the text you want to turn into a heading.
• Select the appropriate heading level (e.g., H2, H3).

This creates a logical flow that is easier for readers and search engines to follow.

2. Break Up Blocks Of Text With Subheadings

Large chunks of text can overwhelm readers. Subheadings make your content skimmable and engaging.

In WordPress, you can add subheadings to break down sections. For example:

• Use H2 for main sections like “Benefits of Header Tags.”
• Use H3 for supporting points like “Improved Readability” or “Enhanced SEO Performance.”

3. Include Keywords In Your Header Tags

Integrate keywords naturally into your headings to improve SEO. For example, instead of a generic title like “Benefits,” use:

“Benefits of Using Header Tags in WordPress”

In WordPress, you can easily update your headings in the editor to include keywords that align with your SEO goals.

4. Optimize For Featured Snippets

Header tags often serve as the basis for featured snippets in search results. To optimize for snippets:

• Use questions as headings, like “What Are Header Tags?”
• Provide concise, clear answers immediately below the heading.

Platforms like WordPress support this approach through easily editable text blocks.

5. Only Use One H1

The H1 tag should always be the page’s main title and appear only once.

In WordPress:

• The H1 is often set automatically as the post or page title.
• Avoid adding another H1 within the content.

Having multiple H1 tags can confuse search engines and negatively impact SEO.

6. Keep Your Header Tags Consistent

Ensure your headings follow a logical order. For example:

• Start with H1 for the main title.
• Use H2 for main sections.
• Follow with H3 for subsections.

In WordPress, review your content outline in the editor to ensure consistency across header tags.

7. Make Your Header Tags Interesting

Header tags should grab attention and guide readers through your content. Use engaging phrases like:

• “Top Reasons Header Tags Boost SEO”
• “How To Optimize Header Tags for WordPress Sites”

This helps keep readers engaged while improving your site’s SEO performance.

Why Header Tags Are Important For SEO

Header tags benefit both your users and search engines:

• Improved Readability: Organized content keeps readers engaged.
• SEO Boost: Search engines use header tags to understand content structure.
• Featured Snippets: Proper use of header tags can improve your chances of being featured in search results.
• Mobile-Friendly Experience: Structured content ensures better navigation on small screens.

 

For WordPress users, correctly using header tags is as simple as selecting the right option in your editor.